TY - JOUR AU - Pase, André Fagundes AU - Nunes, Ana Cecília Bisso AU - Fontoura, Marcelo Crispim da PY - 2012/06/30 Y2 - 2024/03/28 TI - One subject, many paths. Transmedia communication in journalism JF - Brazilian journalism research JA - BJR VL - 8 IS - 1 SE - DO - 10.25200/BJR.v8n1.2012.442 UR - https://bjr.sbpjor.org.br/bjr/article/view/442 SP - 63-76 AB - <p>Transmedia communication is used mainly in fiction, but also in journalism. This paper analyzes the informational synergy of transmedia in the news field. Through a conceptual digression, we discuss the word transmedia, as defined by Jenkins (2006), cross-media and multimedia, explaining the differences between all those concepts – sometimes treated by some authors as synonyms, although they are not. The ideas are revisited and verified through the study of Inside Disaster, a Canadian documentary about the 2010 Haitian earthquake that offers news by means of game, hypertext and video. Above all, we propose a reflection on the implications of the transmedia experience applied to journalism, a look at transmedia communication thinking not only about technology, but searching for a cultural and social interpretation, in a cultural perspective of the study of technology and journalism.</p> ER -