TY - JOUR AU - Andrade Braga, Adriana AU - Gastaldo, Édison Luis AU - Depiné Alves Guimarães, Juliana PY - 2016/08/28 Y2 - 2024/03/28 TI - Membership Categorization Analysis on Communication Studies: An Essay of Applied Methodology JF - Brazilian journalism research JA - BJR VL - 12 IS - 2 SE - DO - 10.25200/BJR.v12n2.2016.879 UR - https://bjr.sbpjor.org.br/bjr/article/view/879 SP - 198-213 AB - This paper presents a naturalistic methodological perspective applied to the studies of media communications called Membership Categorization Analysis (MCA). Originally developed for classifying and ordering categories within the framework of natural conversation using sequential analysis (the analysis of turn-taking), we present MCA as a promising methodological approach for analysing media discourses due to its context sensitivity, empirical foundations and its view of communication as a social practice that integrates production, distribution and reception to produce meaning. ER -