Ramaldes, D. and Prado, J. L. A. (2008) “The body of the power: a semiotic study of Lula’s figure in the 1989 presidential campaign as portrayed in the Brazilian weekly newsmagazines Veja and Istoé”, Brazilian journalism research, 4(2), pp. 153–175. doi: 10.25200/BJR.v4n2.2008.155.