Influencing the Message: The Role of Media Ownership on the Press Coverage of the 2015 Presidential Electoral Campaign in Nigeria

Fatima Iyabo Abubakre

Resumo


This study focuses on the role of media ownership on the press coverage of the 2015 presidential election campaign in Nigeria. Using content analysis, the aim of the study was to identify the themes and examine the direction of the coverage of election campaign news items between the two main political parties in the country-Peoples’ Democratic Party (PDP) and the All Progressives Congress (APC) published in The Nation on one hand and the Nigerian Tribune on the other hand, between January 2015 and March 2015. Findings from the study indicate coverage replete with biases, although with some remarkable incidents of objectivity and balancing, and show that the two newspapers analysed in this study merely reflected the political leanings of their respective publishers.

Este estudo se centra no papel da propriedade da mídia na cobertura jornalística das eleições presidenciais de 2015 na Nigéria. Por meio de análise de conteúdo, seu objetivo é identificar os temas e examinar os direcionamentos dos itens noticiosos relacionados à cobertura da campanha ente os dois principais partidos do país – Peoples’ Democratic Party (PDP) e o All Progressives Congress (APC) – e que foram publicados entre janeiro e março de 2015 nos jornais The Natione Nigerian Tribune. Os resultados do estudo apontam para uma cobertura repleta de vieses, apesar de alguns incidentes relevantes de objetividade e de equilíbrio, e mostram que os dois jornais analisados simplesmente refletem os direcionamentos políticos de seus respectivos proprietários.

Este estudio se centra en el papel de la propiedad de los medios en la cobertura de prensa de las campañas electorales presidenciales de 2015 en Nigeria. Utilizando análisis de contenido, el objetivo del estudio fue identificar los temas y examinar el direccionamiento de la cobertura y de las noticias sobre la campaña electoral entre los dos principales partidos políticos del país: el Peoples’ Democratic Party (PDP) y o All Progressives Congress (APC), publicadas en The Nation y en el Nigerian Tribune, entre enero de 2015 y marzo de 2015. Las encuestas de estudio indican una cobertura repleta de vieses, aunque con algunos incidentes relevantes de objetividad y  equilibrio, y muestra que los dos periódicos analizados reflejan simplemente las directrices de los respectivos propietarios.

Palavras-chave


Nigerian Media; Ownership; 2015 Presidential Electoral Campaign

Texto completo:

PDF (English) PDF (PT)

Referências


Abubakre, F. & Oyewo, O. (2015). Media Coverage, Voting Behaviour and the 2015 Presidential Election in Nigeria: A case study of the electorate at the University of Ilorin. Journal of Peace, Security & Development, 1 (4), 141-172

Adesoji, A.O. (2010). Old Wine in New Bottle: The Nigerian Press in the Era of Constitutional Democracy, 1999-2009. Uluslararası Sosyal Arastırmalar Dergisi The Journal of International Social Research, 3(10), 22 -31

Adibe, J. (2015). The 2015 Presidential Elections in Nigeria: The Issues and Challenges. The Brookings Institution, African Growth Initiative, retrieved from: https://www.brookings.edu/wp-content/uploads/2016/07/nigeria-elections-adibe.pdf

Akinrefon, D.,Oke, G., Nwabughiogu, L. & Olowopejo, M. (2014, December 11). Buhari wins APC presidential primaries, Vanguard, retrieved from http://www.vanguardngr.com/2014/12/buhari-wins-apc-presidential-primaries/

Alawode, S. & Adesanya, O. (2016). Content Analysis of 2015 Election Political Advertisements in Selected National Dailies of Nigeria. European Scientific Journal, 12 (5), 234-259

Arbour, B. (2014). Issue Frame Ownership: The Partisan Roots of Campaign Rhetoric. Political Communication, 31 (4), 604-627

Aziken, E., Umoru, H. & Nwabughiogu, L. (2014, December 18). Why I chose Osinbajo as running mate- Buhari, Vanguard, retrieved from http://www.vanguardngr.com/2014/12/chose-osinbajo-running-mate-buhari/

Bennett, W.L, & Entman,R.M (Ed) (2001). Mediated Politics, Communication in the future of democracy. NewYork: Cambridge University Press

Chukwu, C. (2015). Government Broadcast Media Ownership Pattern and Media Content in Nigeria-Its Threats to Democracy. Research on Humanities and Social Sciences, 5(16)1-11

Daramola, I. (2013a) History and Development of Mass Media in Nigeria, (2nded.) Lagos: Rothan Press Ltd.

Daramola, I (2013b) Ethnic Consideration in Political Coverage by Nigerian Media. Kuwait Chapter of Arabian Journal of Business and Management Review, 2 (12), 38-52

Ejupi V., Siljanovska. L., & Iseni A. (2014). The Mass Media and Persuasion. European Scientific Journal, 10 (14), 636-646

Ende, T.S. (2013). Media Coverage of the 2011 Elections in Nigeria. In Egwemi Victor (Ed.).Issues in the 2011 General Elections in Nigeria, (31-48) Ibadan: Sam Adex Printers

Entman, R. (1993). Framing: Toward clarification of a fractured paradigm. Journal of Communication, 43 (4), 51-58.

Entman, R. (2003). Cascading Activation: Contesting the White House’s Frame After 9/11, Political Communication, 20 (4) 415-432

Entman, R., Matthes, J. and Pellicano, L. (2009). Nature, Sources, and Effects of News Framing In K. Wahl-Jorgensen & T. Hanitzsch (Eds.) The Handbook of Journalism Studies. New York.: Routledge.

Eze, C. (2010). Nigerian Press Coverage of Presidential Election Campaigns, A thesis submitted to the Department of Mass Communication. Nnamdi Azikiwe University, Awka, Nigeria.

Gambo, D.(2006). Press Freedom, Media Ownership and Democracy in North-Eastern Nigeria, International Journal of Communication Studies, Vol. 5, 159-169, retrieved from: http://journal.ijcunn.com/index.php/IJC/article/download/115/106/.

Graber, D. (2004). Methodological Developments in Political Communication Research. In: L. L. Kaid (Ed.) Handbook of Political Communication Research, (45-57). New Jersey: Lawrence Erlbaum Associates, Publishers, Inc.

Helfer, L. & Aelst, P. (2016). What Makes Party Messages Fit for Reporting? An Experimental Study of Journalistic News Selection. Political Communication, 33(1) 59-77

Herman, E. & Chomsky, N. (2002). Manufacturing Consent: The Political Economy of Mass Media. New York: Pantheon Books.

Ibraheem, I., Ayedun-Aluma, V. & Adewoye, O. (2013). Power Asymmetries and Political Communication in Nigeria, Challenging Mainstream Model of Journalism Practice. Conference Paper presented at the Rethinking Media and Journalism Practice Conference at the University of Winchester, UK, 13th June, 2013

Ibraheem, I., Ogwezzy-Ndisika, A. & Tejumaiye, A. (2015.). Beyond Influence: Media and the 2015 Presidential Election. Conference Paper retrieved from http://www.inecnigeria.org/wp-content/uploads/2015/07/Conference-Paper-by-Ismail Adegboyega-and-Co.pdf

Imam, B. (2015, February 22) Jonathan in trouble over Abuja land deal. The Nation, cover page, p.4

Independent National Electoral Commission(INEC) Nigeria. Political Parties. Retrieved from http://www.inecnigeria.org/?page_id=18

Levendusky, M. & Malhotra, N. (2015). Does Media Coverage of Partisan Polarization Affect Political Attitudes? Political Communication, 33(2) 283-301

Lichtenberg, J. (1990). Foundations and Limits of Freedom of the Press. In J. Lichtenberg (Ed.) Democracy and the Mass Media: A Collection of Essays. Cambridge: Cambridge University Press

Matthes, J. (2009). What’s In A Frame? A Content Analysis of Media Framing Studies in the World’s Leading Communication Journals, 1990-2005. Journalism and Mass Communication Quarterly, 86 (2) 349-367

McNair, B. (2003). An Introduction to Political Communication. New York: Routledge

NDI (2015). National Democratic Institute (NDI) and the International Republican Institute (IRI) (2015) Statement of the Joint NDI/IRI Pre-Election Assessment Mission to Nigeria January 20, 2015, retrieved on March 5, 2015 from www.ndi.org

Nigerian Tribune (2015, March 5) Abuja natives flay APC over media attack on Jonathan. Nigerian Tribune, p.47

Nwammuo, A., Edegoh, L. & Iwok, U. (2015). Nigerian Press Coverage of the 2015 Elections: What has Ownership Got to Do With it? International Journal of African and Asian Studies, (14), 81-88

Nwofe, E. (2016). Dimensions of Negativity in the Coverage of the Nigeria’s 2015 Presidential Election. International Journal of International Relations, Media and Mass Communication Studies, 2 (2), 6-29

Obijiofor, L. (2012). New Media Expanding the Platforms of Public Debate, retrieved from www.nigeriavillagesquare.com/index

Ojekwe, G. (2015). Political Advert Campaigns and Voting Behaviour: A study of Akinwunmi Ambode’s Election Ad Campaigns in Lagos State. Conference Paper retrieved from http://www.inecnigeria.org/wp-content/uploads/2015/07/Conference-Paper-by-Grace-Ojekwe.pdf

Ojo, E. (2013). Mass Media and Ethnic Politics in Nigeria: An Overview. Studies in Ethnicity and Nationalism,13(3), 429-439

Olayiwola R. (1991). Political Communications: Press and Politics in Nigeria's Second Republic. Africa Media Review, 5(2), 31-45

Olisa, D. (2015). Newspaper Framing of the APC Change Campaigns in the 2015 Presidential Election: A study of The Punch and The Guardian Newspapers. A research project submitted to the Department of Mass Communication, Adekunle Ajasin University, Akungba-Akoko, Ondo State, Nigeria

Omu, F. (1978). Nigerian Press and Politics 1880-1937. London: Longman Publishers

Oso, L., Odunlami, D. & Adaja, T. (2011). Socio-Historical Context of the Development of Nigerian Media, In Lai Oso and Umaru Pate. Mass Media and Society in Nigeria. Lagos: Malthouse Press Limited

Pan, Z. & Kosicki, G. (2001) Framing as a Strategic Action in Public Deliberation. In S. D.Reese, O. H. Gandy & A. E. Grant (Eds.). Framing Public Life.New Jersey: Lawrence Erlbaum Publishers

Salman, T. (2015). Issues in campaign expenditure: tracking political advertorials for the 2015 Presidential electioneering campaigns in Nigeria from the print media. Conference Paper retrieved from http://www.inecnigeria.org/wpcontent/uploads/2015/07/Conference-Paper-by-Jimoh-Salman.pdf

Scheufele, D. (1999). Framing as a theory of media effects. Journal of Communication, 49 (1), 103-122.

Schudson, M. (2002). The News Media as Political Institutions. Annual Review of Political Science, (5)1, 249-269. doi: 10.1146/annurev.polisci.5.111201.115816

Shoemaker, P. & Reese, S. (1996). Mediating the Content (2nded.) New York: Longman Publishers

Shoemaker, P. & Reese, S. (2014). Mediating the Message in the 21st Century, (3rd ed.) New York: Routledge

The Constitution of the Federal Republic of Nigeria (1999) Lagos: Federal Government Press

Vanguard (2015). We would accept outcome of election, Jonathan, Buhari pledge. retrieved from https://www.vanguardngr.com/2015/03/we-would-accept-outcome-of-election-jonathan-buhari-pledge/

Willis, J. (2007) The Media Effect: How the News Influences Politics and Government. West Port, CT: Praeger Publishers

Wolfe, M., Jones, B. & Baumgartner (2013). A Failure to Communicate: Agenda Setting in Media and Policy Studies. Political Communication 30 (2) 175-192




DOI: https://doi.org/10.25200/BJR.v13n3.2017.1009

Métricas do artigo

Carregando Métricas ...

Metrics powered by PLOS ALM

Apontamentos

  • Não há apontamentos.


ISSN da versão online: 1981-9854

ISSN da versão impressa (descontinuada a partir de 2008): 1808-4079



Datas de publicação da revista

30 de abril - 30 de agosto - 30 de dezembro

 

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.