Media and Public Communications Policies: An Empirical Analysis of the Brazilian Print Media

Guilherme Canela


This essay examines a subject rarely emphasized in the studies on public interest issues reported in the print media. Drawing on a review of the journalistic content produced by 53 newspapers from every state in the federation and 4 national weekly magazines, the paper analyzes a sample of 1,184 articles, editorials, columns, interviews, and reports on subjects of immediate interest to the media, journalism, and/or media companies. Throughout 2003, 2004, and 2005, news pieces were compiled containing keywords, including “media and democracy,” “concentration of ownership,” “television regulation.” The analysis found that the print media provides insufcient and inadequate coverage of these issues, reserving more extensive coverage only to those questions nearest and dearest to it, such as the freedom of expression.


Content analysis ; print media ; public communications policies ; agenda-setting

Texto completo:



Métricas do artigo

Carregando Métricas ...

Metrics powered by PLOS ALM


  • Não há apontamentos.

ISSN da versão online: 1981-9854

ISSN da versão impressa (descontinuada a partir de 2008): 1808-4079

Datas de publicação da revista

30 de abril - 30 de agosto - 30 de dezembro


Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.