THE JOURNALISM IN THE ATTENTION ECONOMY: the relationship between digital platforms and news organizations

Diego Garcia Ramirez

Resumo


ABSTRACT – This article analyzes the relationship between news organizations and the digital platforms Facebook and Google, based on the attention economy and the concept of audience commodity. The article explains the way these organizations currently compete in the attention market. It sets out how the Silicon Valley companies have acquired a central and dominant position in the distribution of informative content by capturing the attention of users, and, therefore, the sale of the audience as a commodity. This situation has affected the advertising-revenue-based business model of news organizations.

RESUMO – O artigo analisa a relação entre organizações jornalísticas e plataformas digitais como Facebook e Google. Com base na economia da atenção e no conceito de audiência-mercadoria, expõe-se como, no atual mercado da atenção, as empresas do Vale do Silício conquistaram uma posição dominante na distribuição de conteúdos informativos, captando a atenção dos consumidores e, portanto, a venda de audiênciamercadoria. A situação tem afetado o modelo de negócios das empresas jornalísticas que baseiam suas receitas na publicidade.

RESUMEN – El presente artículo analiza la relación entre organizaciones periodísticas y plataformas digitales como Facebook y Google. A partir de la economía de la atención y el concepto de audiencia-mercancía, se expone cómo en el actual mercado de la atención las compañías de Silicon Valley han adquirido una posición central y dominante en la distribución de contenidos informativos, capturando la atención de los usuarios y, por ende, la venta de audiencia-mercancía. Esta situación ha afectado el modelo de negocio de las organizaciones periodísticas que basan sus ingresos en la publicidad.


Palavras-chave


Attention economy; Journalism; Facebook; Google; Audience-commodity

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DOI: https://doi.org/10.25200/BJR.v17n1.2021.1332

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ISSN da versão online: 1981-9854

ISSN da versão impressa (descontinuada a partir de 2008): 1808-4079



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