AbstractThis article´s purpose is to discuss the need for improving the knowledge of readers, listeners, TV spectators and people who use the Internet, mainly of the information process, focusing on the communication media in Brazil. Among the possibilities, it is important to understand information production behind the scenes, which is possible with a Rule of Transparency, one of the intellectual principles of the science of reporting called “Discipline of Verification” by journalists Bill Kovach and Tom Rosenstiel. The existence of a place that officially relates the making of, through books, blogs, or other means of communication, contributes to the democratization of the access to the process used by journalists who are most of the time unable to speak out and publish their ideas because of the editorial demands or even due to the lack of time and space.
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