Abstract
ABSTRACT - This study aims to explore the news framing of Chinese society during the COVID-19 pandemic in the Brazilian press, focusing on the daily newspaper O Globo. Based on the theory of news framing and the interpretative package analytical method, the investigation systematically analyzed news texts related to Chinese society, published by the newspaper between January 2020 and January 2023, within the pandemic context. The research findings revealed that the 111 analyzed journalistic articles were primarily structured around five frames: “severe pandemic”, “draconian measures”, “victory propaganda”, “Zero-Covid crisis”, and “strict censorship”.
RESUMO – O presente estudo visa explorar os enquadramentos noticiosos sobre a sociedade chinesa durante a pandemia de covid-19 na imprensa brasileira, com foco no jornal diário O Globo. Baseando-se na teoria de enquadramento noticioso e no método analítico de pacote interpretativo, a investigação desenvolveu uma análise sistematizada dos textos noticiosos referentes à sociedade chinesa, publicados pelo jornal entre janeiro de 2020 e janeiro de 2023, no contexto pandêmico. Os resultados da pesquisa revelaram que as 111 matérias jornalísticas analisadas foram estruturadas principalmente em torno de cinco enquadramentos: “pandemia severa”, “medidas draconianas”, “propaganda da vitória”, “crise da ‘Covid zero’” e “censura rigorosa”.
RESUMEN – El presente estudio tiene como objetivo explorar los encuadres noticiosos sobre la sociedad china durante la pandemia de covid-19 en la prensa brasileña, enfocándose en el periódico diario O Globo. Basándose en la teoría del encuadre noticioso y en el método analítico del paquete interpretativo, la investigación desarrolló un análisis sistemático de los textos noticiosos relativos a la sociedad china, publicados por el periódico entre enero de 2020 y enero de 2023, en el contexto pandémico. Los resultados del estudio revelaron que los 111 artículos periodísticos analizados estaban estructurados principalmente en torno a cinco encuadres: “pandemia severa”, “medidas draconianas”, “propaganda de la victoria”, “crisis del Covid cero” y “censura rigurosa”.
References
Bateson, G. (1955). A Theory of Play and Fantasy. PsychiatricResearch Reports, 2, 39–51. Retrieved from https://www.academia.edu/3630780/Bateson_Gregory_A_Theory_of_Play_and_Fantasy
Botelho, M. A., Oliveira, L. A., & Gomes, A. (2020). Enquadramento noticioso da covid-19: Uma análise das narrativas do Jornal Nacional sobre a pandemia do coronavírus. In C. M. Fernandes; C. R. Longhi; L. A. de Oliveira; P. R. F. Leal (Orgs.) A infodemia da covid-19 na mídia,(pp. 85–104). Multifoco.
Chen, X. (2020). Imagens da China no Brasil: Representação cultural e produção discursiva do Fantástico (2008-2018) [master thesis unpublished]. Biblioteca da Escola de Comunicação da UFRJ.
Cheng, J. (2021). Imageof China in U.S. Mainstream Media: A Public Opinion ResearchonNYT’s China-relatedReports. Intelligence Magazine, 40(11), 80–86. DOI: 10.3969/j.issn.1002-1965.2021.11.012
Cruz, N. dos R. (2023). O pensamento olavista sobre a nova ordem internacional. Revista Tempo e Argumento, 15(39), e0201. DOI:10.5965/2175180315392023e0201
Entman, R. M. (1993). Framing: Toward a clarification of a fractured paradigm. Journal of Communication, 43(4), 51–58. DOI: 10.1111/j.1460-2466.1993.tb01304.x
Freitas, M. O. de. (2014). The image of China in Brazil: a case study under production and reception spheres [doctoral dissertation unpublished]. Fudan University.
Gaiotto, F. C. (2019). O Brasil e suas várias ‘Chinas’: Ou de como o intelectual brasileiro apreende a China. Journal of Latin American Studies, 4, 40–59. Retrieved from https://ldmzyj.ajcass.com/UploadFile/Issue/uitzegks.pdf
Gamson, W. A. (1988). A constructionist approach to mass media and public opinion. Symbolic Interaction, 11(2), 161–174. DOI: 10.1525/si.1988.11.2.161
Gamson, W. (1992). Talking politics. Cambridge University Press.
Gamson, W., & Modigliani, A. (1989). Media discourse and public opinion on nuclear power: A constructionist approach. American Journal of Sociology, 95(1), 1–37. Recuperado de www.jstor.org/stable/2780405
Gitlin, T. (1980). The whole world is watching. University of California Press.
Goffman, E. (1974). Frame analysis: An essay on the organization of experience. Harvard University Press.
He, J. (2020). A study of China's national image constructed by the Pashto China-related reports of Afghan mainstream network media from the perspective of discursive illusions [Doctoral dissertation]. Information Engineering University.
Huang, Q. (2021). Discourse prejudice of American mainstream media on China’s national image: Illustrated by the China-related reports during the outbreak of covid-19. Foreign Language and Literature, 37(04), 85–96. DOI:10.3969/j.issn.1674-6414.2021.04.011
Kastner, S. L., & Pearson, M. M. (2021). Exploring the parameters of China’s economic influence. Studies in Comparative International Development, 56(1), 18–44. DOI: 10.1007/s12116-021-09318-9
Li, X., & Liu, W. (2021). China’s image constructed in Le Monde during the covid-19 pandemic. French Studies, 120(01), 101–112. DOI: 10.3969/j.issn.1002-0888.2021.01.011
Liu, Y. (刘颖). (2021). 拉美媒体视野下的中国形象——基于对“中国疫苗”报道的分析 [China’s image from the perspective of Latin American media: An analysis based on reports about “Chinese vaccines”]. 对外传播 [Internacional Communications], 27(07), 77–80. Retrieved from https://xueshu.baidu.com/usercenter/paper/show?paperid=1h730g30wm7v08x0ma170e40cv065721
Marques, R. de C., Silveira, A. J. T., & Pimenta, D. N. (2020). A pandemia de covid-19: Interseções e desafios para a história da saúde e do tempo presente. In T. S. Reis, C. M. de Souza, M. P. Oliveira, & A. A. de L. Júnior (Orgs.), Coleção História do Tempo Presente (pp. 85 – 104). Editora UFRR.
Nunes, K. D. C. L. (2022). Imagens da China a partir de fake news sobre a covid-19: Orientalismo na era da pós-verdade [master thesis, Universidade de Aveiro]. Repositório da Universidade de Lisboa.
Pan, Z. (2006). 架构分析:一个亟需理论澄清的领域 [Architectural analysis: A field in desperate need of theoretical clarification]. 传播与社会学刊 [Journal of Communication and Sociological Research], 1, 17–46. Retrieved from https://cschinese.com.cuhk.edu.hk/word/1814162024.pdf
Pennaforte, C., Schierholt, K., & Bones, N. (2020). A crescente influência chinesa no cenário global: Algumas percepções. Boletim de Conjuntura (BOCA), 4(12), 45–48. DOI: 10.5281/zenodo.4252761
Sacramento, I., Monari, A. C. P., & Chen, X. (2020). O vírus do morcego: Fake news e estereotipagem dos hábitos alimentares chineses no contexto da covid-19. Comunicação & Inovação, 21(47), 82–98. DOI: 10.13037/ci.vol21n47.7285
Urbano, K. C. L., Araújo, M. S. L. P. de, & Melo, M. E. P. de. (2020). Orientalismo em tempos de pandemia: Discursos sobre a China no jornalismo brasileiro. Rizoma, 8(1), 106–122. DOI: 10.17058/rzm.v1i1.15231
Wang, L. M., Mou, C. F., & Lu, D. D. (2016). Changes in driving forces of geopolitical evolution and the new trends in geopolitics studies. Geographical Research, 35(1), 3–13. DOI:10.11821/dlyj201601001
Wang, C. (2022). Research on the reporting framework of covid-19 in China Newsweek [master thesis Unpublished]. Jilin University.
Wu, D. (2014). Study on Chinese national image present in Vietnam’s Nhandan Online (2003–2012) [doctoral dissertation unpublished]. East China Normal University.
Xu, Y. (2022). Research on the construction of China’s national image in German media during Merkel’s period from the perspective of political symbolism theory (2006–2021) [doctoral dissertation unpublished]. Beijing Foreign Studies University.
Yan, L. (2017). Study of China's image based on Brazilian mainstream media - Folha de São Paulo (2004–2016) [master thesis unpublished]. Beijing Foreign Studies University.
Zang, G. (1999). 新聞媒體與消息來源:媒介框架與真實建構之論 [News media and sources: A discussion on media framing and the construction of reality]. Sanmin Book.

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Copyright (c) 2025 Brazilian journalism research