Models of business convergence in the information industry: a mapping of cases in Brazil and Spain

Josep Micó, Pere Masip, Suzana Barbosa


Acceleration of trends such as ownership concentration, and crossmedia partnerships and initiatives, encourage media companies to explore convergence in news production routines in order to thrive in a very competitive arena. Since 2006, journalistic convergence has been the main topic of global conferences and meetings of media editors. This paper analyzes the contextual factors for news production convergence in Brazilian and Spanish media corporations and presents some of the models of journalistic convergence in its business dimension. For Spanish examples, the article specially focuses its attention on Catalan media.


journalistic convergence; cross-media strategies; Brazil; Spain

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ISSN da versão online: 1981-9854

ISSN da versão impressa (descontinuada a partir de 2008): 1808-4079

Datas de publicação da revista

30 de abril - 30 de agosto - 30 de dezembro


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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.