Models of business convergence in the information industry: a mapping of cases in Brazil and Spain
Resumo
Acceleration of trends such as ownership concentration, and crossmedia partnerships and initiatives, encourage media companies to explore convergence in news production routines in order to thrive in a very competitive arena. Since 2006, journalistic convergence has been the main topic of global conferences and meetings of media editors. This paper analyzes the contextual factors for news production convergence in Brazilian and Spanish media corporations and presents some of the models of journalistic convergence in its business dimension. For Spanish examples, the article specially focuses its attention on Catalan media.
Palavras-chave
journalistic convergence; cross-media strategies; Brazil; Spain
Texto completo:
PDFDOI: https://doi.org/10.25200/BJR.v5n1.2009.184
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ISSN da versão online: 1981-9854
ISSN da versão impressa (descontinuada a partir de 2008): 1808-4079
Datas de publicação da revista
30 de abril - 30 de agosto - 30 de dezembro
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.