Transmedia communication is used mainly in fiction, but also in journalism. This paper analyzes the informational synergy of transmedia in the news field. Through a conceptual digression, we discuss the word transmedia, as defined by Jenkins (2006), cross-media and multimedia, explaining the differences between all those concepts – sometimes treated by some authors as synonyms, although they are not. The ideas are revisited and verified through the study of Inside Disaster, a Canadian documentary about the 2010 Haitian earthquake that offers news by means of game, hypertext and video. Above all, we propose a reflection on the implications of the transmedia experience applied to journalism, a look at transmedia communication thinking not only about technology, but searching for a cultural and social interpretation, in a cultural perspective of the study of technology and journalism.
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