Tino para os negócios e bom jornalismo? A figura do jornalista empreendedor nos debates sobre o futuro da profissão

Renaud Carbasse

Resumo


No contexto de uma dinâmica de mudança do jornalismo, a web se manifesta, simultaneamente, como um lugar de reprodução e de experimentação de diferentes formas de fazer e de conceber o jornalismo. No cruzamento das mudanças de status, de atribuições e de trajetórias de carreiras, a face do jornalismo empreendedor (“entrepreneurial journalism”; BRIGGS, 2011) voltou à tona progressivamente e ganhou popularidade ao longo da última década, nos discursos que celebram a inovação, a flexibilidade e o prazer de correr riscos. Como as figuras do jornalista e do empreendedor podem conviver uma vez que as atividades comerciais e as jornalísticas eram historicamente dissociadas? Como são articulados, de um lado, o imperativo de busca de financiamento, e de outro, o de prática de coleta e de difusão da informação? Como as noções de independência, de liberdade de expressão e de respeito ao interesse público – princípios tão fortes da moral jornalística – são apropriadas por esses agentes? Nosso artigo tem como objetivo situar o jornalismo empreendedor em uma perspectiva histórica e, a seguir, apresentar um estudo exploratório de como os imperativos empresariais e jornalísticos foram conciliados e tratados na literatura profissional francófona e anglófona nos últimos anos.


Palavras-chave


Jornalismo empreendedor; Webjornalismo; Modelos de negócios; Identidade profissional

Texto completo:

PDF

Referências


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DOI: https://doi.org/10.25200/BJR.v11n1.2015.591

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ISSN da versão online: 1981-9854

ISSN da versão impressa (descontinuada a partir de 2008): 1808-4079



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