The WAN-IFRA discourse: advice, application, and disqualification of organisational models in media

Joël Langonné, Magali Prodhomme

Resumo


Among the multiple exhortations made on the liberating - even saviour-type - role of the digital era over the past ten years in the field of journalism, one constant has remained: criticism of managerial models and dialectic of economic ones in the media which have defined the spheres of action, resulting in these discourses without ever sealing their fate. A fate that for several years now has been marked by a process in which journalists are being cast aside in favour of a managerial standpoint that broadly integrates 'convergence' as a tool of governance. This paper aims to question (as one of many mediations instituting convergence as a structuring model) WAN-IFRA's discursive and ideological materiality. This international organisation of newspapers and news publishers has set its sights on convincing the print media of the necessity to switching to multiformat; to convergence. This work investigates the stability and/or instability of the WAN-IFRA discourse, as well as its ability to absorb other discourses. Lastly, through a cloud of prescriptive discourse it will indicate those discourses enforced by some managers in the media business.


Palavras-chave


Information company; Convergence; Economic model; Organisational model

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DOI: https://doi.org/10.25200/BJR.v10n1.2014.624

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ISSN da versão online: 1981-9854

ISSN da versão impressa (descontinuada a partir de 2008): 1808-4079



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