Maintaining the Boundaries: The Interpretative Repertoires Journalists Use to Differentiate Themselves from the Public Relations Industry
PDF (PT) (Português (Brasil))


Public relations
Interpretative repertoires
Journalistic professionalism

How to Cite

Francoeur, C. (2016). Maintaining the Boundaries: The Interpretative Repertoires Journalists Use to Differentiate Themselves from the Public Relations Industry. Brazilian Journalism Research, 12(3), 56–73.


Journalists make use of a number of interpretative repertoires to describe their relationship to the PR industry. Among these : they tap into the institutional discourses of both their own field and that of their PR counterparts ; they dip in and out of the deontological code of the journalistic profession ; they exploit a repertoire that we refer to here as «realist» discourse. That journalists can touch upon a range of repertoires within a single sentence points to the complexities that lie at the heart of this relationship. It also speaks to the way that journalists manage to distinguish themselves from PR professionals while at the same time, collaborating with them. These are among the findings to emerge from interviews conducted with twenty journalists working the daily beat in Montreal.
PDF (PT) (Português (Brasil))


ABELL, Jackie; MYERS, Greg. Analyzing Research Interviews. In WODACK, Ruth; KRZYZANOWSKI, Michael (Eds.). Qualitative Discourse Analysis in the Social Sciences. NY: Palgrave Macmillan, 2008, p. 145-161.

ANDEN-PAPADOPOULOS, Kari. PANTTI, Mervi. Re-imagining crisis reporting: Professional ideology of journalists and citizen eyewitness images. Journalism, v.14, n. 7, p. 960-977, 2013.

BERNIER, Marc-François et al. Pratiques novatrices en communication publique. Québec: PUQ, 2005.

BORGER, Merel. MEIJER, Irene. VAN HOUFF, Anita. SANDERS, J. “It really is a Craft”: Repertoires in Journalistic Frontrunners’ Talk on Audience Participation. Medij. Istraž Media Research, v.19, n. 2, p. 31-54, 2013.

BROUSTAU, Nadège. CÔTÉ, Laurence. Reconfiguration des interactions professionnelles entre relationnistes et journalistes. Les cahiers du journalisme, v. 21, n. 1, p. 72-92, 2014.

CORNELLIER, Louis. Lire le Québec au quotidien. Montréal: Les Éditions Varia, 2005.

DAVIS, Aeron. Public Relations Democracy. Manchester: Manchester University Press, 2002.

DEUZE, Mark. Popular journalism and professional ideology: tabloid reporters and editors speak out. Media, Culture & Society, v. 27, n. 6, p. 861-882, 2005.

ERICSON, Richard. BARANEK, Patricia. CHAN, Janet. Negotiation Control: A Study of News Sources. Milton Keynes: Open University Press, 1989.

FÉDÉRATION PROFESSIONNELLE DES JOURNALISTES DU QUÉBEC (FPJQ). Guide de déontologie. 1996. Available in: Access on: 1 av. 2016.

FOURNIER, Robert. GOUDREAU, Judith. Relationnistes et journalistes québécois : une relation complexe. UQAM: Chaire en relations publiques, 2006. Available in: p. 202-212.

FRANCOEUR, Chantal. La transformation du service de l’information de Radio-Canada. Québec: PUQ, 2012.

FRANKLIN, Bob. LEWIS, Justin. WILLIAMS, Andrew. Journalism, News Sources and Public Relations. In ALLAN, Stuart (Ed.). The Routledge Companion to News and Journalism. London: Routledge, 2010, p. 202-212.

GANS, Herbert. Deciding What’s News. Illinois: Northwestern University Press, 1979-2004.

HARCUP, Tony. Journalism: Principles and Practice. London: Sage, 2009.

HOLSTEIN, James. GUBRIUM, Jaber. The Active Interview. Qualitative Research Methods, California : Sage, 1995.

JACKSON, Daniel. MOLONEY, Kevin. Inside Churnalism. PR, journalism and power relationships in flux. Journalism Studies, v. 17, n. 6, p. 763-780, 2016.

LARSSON, Larsake. PR and the Media: A Collaborative Relationship? Nordicom Review, n. 30, p. 141-147, 2009.

LEWIS, Justin. WILLIAMS, Andrew. FRANKLIN, Bob. THOMAS, James. MOSDELL, Nick. The Quality and Independence of British Journalism: Tracking the changes over 20 years. Journalism & Public Trust Project, Cardiff University. 2008.

LLOYD, John. TOOGOOD, Laura. Journalism and PR. News Media and Public Relations in the Digital Age. London, I.B. Tauris & Co, 2015.

MACNAMARA, Jim. Journalism and PR: unpacking 'spin', stereotypes, and media myths. New York, Peter Lang Publishing, 2014.

MACNAMARA, Jim. The Continuing Convergence of Journalism and PR. Journalism & Mass Communication Quarterly, v. 93, n.1, p. 118-141, 2016.

MAISONNEUVE, Danielle et al. Étude des relations entre journalistes et relationnistes : le point de vue des journalistes. Montréal: UQAM, 2006.

MATHESON, Donald. The interpretative resources of Aotearoa New Zealand journalists reporting on Maori. New Zealand Journal of Media Studies, v. 10, n. 2, p. 91-105, 2007.

MCKERCHER, Catherine. THOMPSON, Allan. CUMMING, C. The Canadian Reporter: News Writing and Reporting. Toronto: Nelson Education, 2011.

MIÈGE, Bernard. La société conquise par la communication. Grenoble: Presses Universitaires de Grenoble, 2007.

MILLER, David. DINAN, William. Thinker, Faker, Spinner, Spy. London, Pluto Press, 2007.

MITCHELSTEIN, Eugenia. BOCZKOWSKI, Pablo. Between tradition and change: A review of recent research on online news production. Journalism, v. 10, n. 5, p. 562-586, 2009.

NEVEU, Eric. Sociologie du journalisme. Paris: La Découverte, 2009.

PEW RESEARCH CENTER. How News Happens. Available in: Access on: Apr. 1 2016.

PLATON, Sara. DEUZE, Mark. Indymedia Journalism: A radical way of making, selecting and sharing news? Journalism, v.4, n.3, p. 336-355, 2003.

POTTER, Jonathan. WHETERELL, Margaret. Discourse and Social Psychology. Beyond Attitude and Behaviour. London: Sage, 1987.

SALLOT, Lynne; JOHNSON, Elizabeth. Investigating relationships between journalists and public relations practitioners. Public Relations Review, n. 32, p. 151-159, 2006.

SCHLESINGER, Phillip. Putting ‘reality’ together: BBC news. London: Methuen, 1987.

SISSONS, Helen. Journalism and public relations. Discourse & Communication, v. 6, n. 3, p. 273-294, 2012.

SISSONS, Helen. Negociating the News. Journalism Studies, v. 17, n. 2, p. 177-198, 2014.

SORMANY, Pierre. Le métier de journaliste. Boréal: Montréal, 2011.

SULLIVAN, John. PR Industry Fills Vaccuum Left by Shrinking Newsrooms. ProPublica. Available in: Access on: Mai. 2 2011.

WHITE, Jon. HOBSBAWM, Julia. Public Relations and Journalism: The unquiet Relationship. Journalism Practice, v. 1, n. 2, p. 283-292, 2007.

WODACK, Ruth. Introduction: Discourse studies. In WODACK, Ruth ; KRZYZANOWSKI, Michael (Eds.). Qualitative Discourse Analysis in the Social Sciences. NY : Palgrave Macmillan, p. 1-29, 2008.

Copyright for articles published in this journal is retained by the authors, with first publication rights granted to the journal. By virtue of their appearance in this open access journal, articles are free to use, with proper attribution, in educational and other non-commercial settings.


Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.