HOW DO TRADITIONAL MEDIA INCORPORATE STATEMENTS FROM POLITICAL ACTORS IN SOCIAL MEDIA? An analysis of the framing of Jair Bolsonaro’s tweets in Brazilian journalism
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Palavras-chave

Framing
Twitter
Journalism
Political communication

Como Citar

Mitozo, I., da Costa, G., & Rodrigues, C. (2020). HOW DO TRADITIONAL MEDIA INCORPORATE STATEMENTS FROM POLITICAL ACTORS IN SOCIAL MEDIA? An analysis of the framing of Jair Bolsonaro’s tweets in Brazilian journalism. Brazilian Journalism Research, 16(1), 152–177. https://doi.org/10.25200/BJR.v16n1.2020.1256

Resumo

This paper analyzes how three of Brazil’s largest national newspapers (Folha de S. Paulo, O Estado de S. Paulo, O Globo) addressed tweets from the President of Brazil, Jair Bolsonaro, in the first four months of his government. The methodology consists of a qualitative content analysis of the news motivated by the president’s publications on Twitter, as well as the messages themselves, in order to identify the framing adopted by said newspapers and whether that framing fits the approach of Bolsonaro. Moreover, the study uses descriptive statistics (Chi-square test) to identify links between the following pairs of variables: issues and frames, months and issues, months and frames. The data is composed of 351 news pieces collected from these media’s websites. The results show that conflict and moral were the issues that media covered the most concerning Bolsonaro’s tweets, and the newspapers used news and interpretive frames equally.

O artigo analisa como os tweets do presidente Jair Bolsonaro que pautaram três dos maiores jornais de circulação nacional no Brasil (Folha de S. Paulo, O Estado de S. Paulo, O Globo), nos quatro primeiros meses de governo, foram abordados pelo jornalismo. A metodologia consiste na análise de conteúdo qualitativa das notícias motivadas pelas publicações do presidente na referida rede, assim como dessas próprias mensagens, a fim de identificar o enquadramento que os jornais adotaram e se ele condizia com a abordagem de Bolsonaro. A pesquisa lança mão de estatística descritiva (Qui-quadrado) para identificar associações entre os seguintes pares de variáveis: temas e frames, temas e meses, meses e frames. Foram analisadas 351 notícias, coletadas dos webportais dos referidos jornais. Pode-se afirmar que conflito e moral foram os temas dos tweets que mais receberam atenção dos jornais, que utilizaram equilibradamente frames noticiosos e interpretativos na abordagem das mensagens analisadas.

El artículo analiza cómo los tweets del presidente de Brasil, Jair Bolsonaro, que se presentaron en tres de los periódicos nacionales más grandes de Brasil (Folha de S. Paulo, O Estado de S. Paulo y O Globo), en los primeros cuatro meses de gobierno, fueron cubiertos por el periodismo. La metodología consiste en un análisis de contenido cualitativo de las noticias motivadas por las publicaciones del presidente en Twitter, y estos propios mensajes, para identificar el marco que adoptaron los periódicos y si se ajusta al enfoque de Bolsonaro. La investigación utiliza estadísticas descriptivas (Chi-cuadrado) para identificar asociaciones entre “temas y marcos”, “temas y meses”, “meses y marcos”. Se analizaron 351 artículos de noticias, que se recopilaron de los sitios web de estos medios. Conflicto y moral fueron los temas de los tweets que recibieron la mayor atención de los periódicos, que utilizaron equilibradamente los marcos noticiosos y interpretativos en el enfoque de los mensajes.
https://doi.org/10.25200/BJR.v16n1.2020.1256
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