Production VS. Reception
PDF (Português (Brasil))


Cultural studies
social discourse
theories of journalism

How to Cite

Becker, B., Viana, T. de G., & Lima, M. H. C. de. (2006). Production VS. Reception. Brazilian Journalism Research, 2(2), 99–114.


TV newscasts are the product of information with major impact on contemporary society. The objective of this study is to investigate the relationships between production and audience through a quantitative and qualitative comparative analysis, especially observing the communicatory strategies used by newscasters to engage their viewers, and how diverse, socially active individuals are represented in local TV newscasts in the State of Rio de Janeiro. The study also refl ects upon the viability of professional practices more committed to social transformation, off ering information that can contribute to improving the public’s life quality, consolidating journalism as a source of knowledge. The study is supported by journalistic theories, cultural studies and social discourse semiology.
PDF (Português (Brasil))

Copyright for articles published in this journal is retained by the authors, with first publication rights granted to the journal. By virtue of their appearance in this open access journal, articles are free to use, with proper attribution, in educational and other non-commercial settings.


Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.