Palabras clave
Medios
The Guardian
Tono
Emociones
TikTok
X
Cómo citar
Resumen
RESUMEN – The Guardian anunció que dejará de compartir noticias en X (antes Twitter). Tras la compra de la plataforma por Elon Musk, se redujeron los mecanismos de moderación en nombre de la libertad de expresión, lo que intensificó los retos para los medios en la gestión de la participación pública. Este estudio, enmarcado en el deber ético y deontológico de dinamizar y moderar los espacios participativos, analiza el tono y las emociones presentes en los comentarios al anuncio en Facebook, Instagram, TikTok y X (n = 41.320). Se utilizó el software LIWC-22 para el análisis del tono y los modelos de Ekman para identificar emociones. Los comentarios en Instagram presentaron un tono más positivo; en X predominó el tono negativo. El estudio muestra cómo las categorías emocionales influyen en la evolución del tono de los comentarios en distintas plataformas.
ABSTRACT – The Guardian newspaper announced it would stop sharing its news on X (formerly Twitter). When Elon Musk bought Twitter, he reduced moderation mechanisms in the name of freedom of expression. However, these changes have accentuated the challenge for newspapers to manage audience participation. Against the backdrop of the ethical and deontological duty of media companies to dynamize and moderate participatory spaces, this study analyzes the tone and its relationship with the emotional expressions that characterized people’s reactions in comment boxes to the announcement on Facebook, Instagram, TikTok, and X (n = 41.320). LIWC-22 software was used to analyze the tone of the comments. To conduct an emotion recognition analysis, Ekman’s works were used. The news comments showed higher scores for positive tone on Instagram and negative tone on X. This study shows how emotional categories affect the tone of comments over time.
RESUMO – O jornal The Guardian anunciou que deixará de partilhar notícias no X (antigo Twitter). Desde a aquisição da plataforma por Elon Musk, os mecanismos de moderação foram reduzidos em nome da liberdade de expressão, o que acentuou os desafios enfrentados pelos jornais na gestão da participação pública. Tendo como enquadramento o dever ético e deontológico dos media em dinamizar e moderar espaços participativos, este estudo analisa o tom e as expressões emocionais que caracterizaram as reações ao anúncio nas caixas de comentários do Facebook, Instagram, TikTok e X (n = 41.320). Recorreu-se ao software LIWC-22 para a análise do tom e aos modelos de emoções de Ekman para a análise emocional. Os comentários no Instagram apresentaram um tom mais positivo, enquanto no X se destacou o tom negativo. O estudo evidencia como as categorias emocionais moldam o tom dos comentários ao longo do tempo.
Citas
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