Palavras-chave
diários online
estigmatização
Covid
enquadramento
Como Citar
Resumo
RESUMO – A obesidade é um problema de saúde pública. O objetivo desta investigação é conhecer o tratamento da obesidade nos meios de comunicação. Foram analisadas notícias (n=385) publicadas em seis diários online espanhóis em 2021, tendo a obesidade como tema principal, por meio da análise de conteúdo com o objetivo de estudar sua relação com o jornalismo de serviço. Os resultados mostram que se produziu uma mudança de tendência história: a obesidade é enfocada mais por sua perspectiva social que individual. Entretanto, quando se analisam exclusivamente as notícias agrupadas no jornalismo de serviço, prevalece a perspectiva individual, ou seja, se atribuiu à pessoa afetada pela obesidade a responsabilidade por seu excesso de peso. A epidemia da covid-19 parece ser um dos fatores que impulsionam a visão individualista. Além disso, as referências nos diários online a mulheres ou famosos com obesidade reduz o caráter de serviço das informações enfocadas. Pode-se concluir que o jornalismo de serviço estigmatiza as pessoas com obesidade e relega a segundo plano soluções socioeconômicas ou educacionais para um problema que coletivos sociais definem como transversal e sistêmico em uma sociedade obesogênica.
ABSTRACT – Obesity is a major public health issue. This study aims to analyze how obesity is represented in the media. To this end, a content analysis was conducted on 385 news articles published in 2021 in six Spanish online newspapers, where obesity was the main topic. The objective was to examine how these articles approached service journalism. The findings reveal a shifting trend: obesity is increasingly framed as a social issue rather than an individual one. However, when focusing solely on articles classified under service journalism, the individual perspective remains dominant – placing responsibility for excess weight on the individual. The covid-19 pandemic appears to have reinforced this individualistic framing. Additionally, references to obese women and celebrities in digital media undermine the informative function of service journalism. In conclusion, service journalism tends to stigmatize individuals with obesity and overlooks socioeconomic and educational perspectives on a problem – obesity – that social groups increasingly define as transversal and systemic within an obesogenic society.
RESUMEN – La obesidad es un problema de salud pública. El objetivo de esta investigación es conocer el tratamiento de la obesidad en los medios. Se han analizado las noticias de seis diarios online españoles, publicadas en 2021 en las que el tema principal es la obesidad (n= 385), y se ha recurrido al análisis de contenido para estudiar su relación con el periodismo de servicios. Los resultados muestran que se ha producido un cambio de tendencia histórica: la obesidad se enfoca más con una perspectiva social que individual. Sin embargo, cuando se analizan exclusivamente las noticias agrupadas en el periodismo de servicios, prima la perspectiva individual: es decir, se atribuye al afectado de obesidad la responsabilidad de su exceso de peso. La epidemia del covid-19 parece ser uno de los factores que impulsa la visión individual. Además, las referencias en los ciberdiarios a las mujeres o a los famosos con obesidad reduce el carácter de servicio de esas informaciones. Se puede concluir que el periodismo de servicios estigmatiza a las personas con obesidad y relega las soluciones socioeconómicas o educacionales ante un problema que los colectivos sociales definen como transversal y sistémico en una sociedad obesogénica.
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