Resumo
The Universal Church of the Kingdom of God (UCKG), a neo-Pentecostal religious group originally from Brazil, has attracted a great deal of attention since it was founded by Pastor Edir Macedo in 1977. Part of that attention is due to the group’s and its leaders’non-traditional religious practices, which include syncretic versions of Christian Pentecostal, shamanistic, and Afro-Brazilian Umbandan rituals. A great deal of scrutiny, however, centers on the fact that since the UCKG purchased TV Record in the early 1990s, the group has become a major player in the very desirable and profi table Brazilian broadcasting market. This paper examines the rise of UCKG as a major media player in Brazil, and also sheds some light into the Church’s attempts at globalizing (or at least expanding) its television and radio holdings to other countries and regions.Os direitos autorais dos artigos publicados nesta revista são de propriedade dos autores, com direitos de primeira publicação para o periódico. Em virtude da aparecerem nesta revista de acesso público, os artigos são de uso gratuito, com atribuições próprias, para fins educacionais e não-comerciais.
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