Resumo
The spread of misinformation has become standard practice in today’s communicative scene. Both individual users and organizations disseminate false content for economic or political benefits. The response against these strategies has been to develop initiatives to both verify false information as well as prevent it from being spread. This article presents actions adopted by different actors to stop the spread of fake news. These actors are European institutions, national governments, the media, and major technology companies. Thus, this paper takes a comprehensive look at how misinformation is addressed in the European Union by studying reports and legislative texts and reviewing the growth of fact-checking initiatives.
A disseminação da desinformação se tornou uma prática muito comum no atual cenário comunicativo. Utilizadores individuais e organizações disseminam conteúdo falso para obter benefício econômico ou político. A resposta contra essas estratégias tem sido o desenvolvimento de iniciativas cujo objetivo é tanto a verificação de informações falsas quanto a prevenção da sua disseminação. O objetivo deste artigo é mostrar as ações tomadas por diferentes atores com a capacidade de impedir a disseminação de notícias falsas: instituições europeias e governos nacionais, os media e as principais empresas tecnológicas. Assim, através do estudo de relatórios e textos legislativos ou a revisão do crescimento das iniciativas de fact-checking, os autores desenharão uma panorâmica sobre como a desinformação é abordada na União Europeia.
La propagación de desinformación se ha convertido en una práctica muy frecuente en el escenario comunicativo actual. Usuarios individuales y organizaciones hacen uso de la difusión de contenidos falsos para obtener rendimiento económico o político. La reacción frente a este tipo de estrategias no se ha hecho esperar de forma pareciendo iniciativas dirigidas tanto a la verificación de las informaciones falsas como a evitar su publicación. El objetivo del presente artículo es dar cuenta de las acciones adoptadas por los diferentes actores con capacidad para frenar la difusión de fake news: las instituciones europeas y los gobiernos nacionales, el periodismo y las principales empresas tecnológicas. A partir del estudio de diferentes informes y textos legislativos, así como de las herramientas diseñadas por las empresas tecnológicas o la revisión del crecimiento de iniciativas de fact-checking se dibuja una panorámica general de cómo se intenta combatir la desinformación en el marco de la Unión Europea.
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